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Assessment — $499
Get Started →Business Exit Readiness Diagnostic
Most business owners think they are ready to sell. Most aren't. Our private equity-grade assessment tells you the truth — for $499.
Begin Your AssessmentWatch the 2-Minute Overview
After analyzing hundreds of failed transactions, the same patterns kept surfacing. Not bad businesses — unprepared ones. Deals do not collapse because the company is not valuable. They collapse because the owner did not know where the weaknesses were until a buyer found them first.
We distilled those failure patterns into 6 dimensions — the exact areas every serious buyer evaluates during due diligence. Our assessment scores each one, so you see what they see before they do.
Where Deals Break Down
Sources: BizBuySell Insight Reports · Exit Planning Institute “State of Owner Readiness” · IBBA/M&A Source Market Pulse Survey · Pepperdine Private Capital Markets Project
These are the 6 reasons deals fail — and the 6 things you can fix.
“Buying a business — or buying a job?”
How well your business operates without you. Private equity firms assess this before they even look at financials.
“Can we trust these numbers?”
Cleanliness, transparency, and audit-readiness of your financial records. Messy books kill more deals than bad numbers.
“Systems or memory?”
Whether your business can be handed to a new operator and keep performing. Buyers pay premium multiples for documented systems.
“How predictable is this revenue?”
Customer concentration, contract quality, recurring revenue, and pricing power. Diversified streams command dramatically higher multiples.
“Can this team execute without you?”
Management bench strength, succession readiness, and key employee retention. The hardest gap to close quickly.
“What could derail this deal?”
Legal exposure, regulatory compliance, contract assignability, and IP protection — the landmines that surface during due diligence.
Every year, thousands of profitable businesses fail to sell — not because they lack value, but because their owners never saw the deal-killing issues that buyers spotted immediately.
Messy financials, owner dependence, customer concentration, no succession plan — these are the issues that destroy deal value and collapse transactions. The owners who fix them before going to market sell faster, for more, and on their terms.
owners have no formal exit plan
of deals at letter-of-intent stage fail to close
deal killer: owner dependence
traditional advisor assessments — most owners skip them
Traditional broker assessments cost $5,000–$25,000 and take 3–6 weeks. We deliver comparable insight for $499 — instantly.
Questions
Minutes
Action Plan
Immediate delivery — results in minutes
Completely confidential — your data stays private
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Over 10,000 Americans turn 65 every day. Private equity firms are sitting on $2.5 trillion in dry powder. The market is active — but more selective than ever. Prepared businesses win.
2.5–3.5×
Avg Small Business Multiple
$1–5M
Median Deal Size
6–9 months
Avg Time to Close
Majority
Seller Financing
~10.25%
Small Business Loan Rate
FeaturedThe first thing a buyer does is reconstruct your seller's discretionary earnings. Most owners are not prepared for what that reveals.
Exit PlanningThe best outcomes come from owners who started preparing 18 months before listing.
ValuationThe answer determines whether your business is valued at 2.5× or 5× earnings.
A 0–100 score measuring how ready your business is to sell, across 6 dimensions that private equity firms and strategic buyers evaluate during due diligence.
Business owners with $1M–$10M in annual revenue considering an exit within 1–5 years.
50 questions across 6 sections. Save your progress anytime.
Your 0–100 score, 6 dimension breakdowns, buyer-perspective analysis, top deal risks, estimated valuation range, 90-day roadmap, and a professional report to share with advisors.
A valuation tells you what your business might be worth. We tell you whether it is actually ready to sell — and what would make buyers walk away.
No. This is an informational diagnostic tool providing estimates and analysis for educational purposes. Always consult qualified professionals before making business decisions.
Absolutely. Your report is a professional document designed to be shared with brokers, accountants, and mergers and acquisitions advisors.
6 dimensions. 50 questions. $499.
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